The Blog

Straight answers about publishing, from people who actually publish.

Straight answers on ghostwriting, editing, covers, formatting, translation, marketing, and audiobooks from a publisher working with authors since 2018.

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Book Marketing

Do you need ads to sell a book?

What ads can and cannot do, why they amplify conversion rather than create demand, and what to fix before spending.

6 min read
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Book Marketing

How to launch a self-published book

A realistic timeline from eight weeks out to the weeks after, what to do at each stage, and the mistakes that sink launches.

7 min read
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Book Marketing

What book marketing actually includes

The difference between visibility and conversion, what a real campaign covers, and what no one can honestly promise.

7 min read
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Book Translation

Who owns the rights to a translated edition?

Why a translation creates its own copyright, what to require in writing, and the clauses worth checking before you commission.

7 min read
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Book Translation

Literary translation vs machine translation

What machine translation genuinely does well, the five things it structurally cannot do, and where post-editing helps.

7 min read
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Book Translation

Should you publish your book in Spanish?

Which books travel well, which markets to target, and what a second edition genuinely costs beyond the translation itself.

6 min read
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Audiobook

Where to sell your audiobook

Audible, Apple Books, Google Books and libraries compared, and why listening habits are locked to ecosystems.

6 min read
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Audiobook

How audiobooks are priced

Per finished hour versus per word, why one shifts the risk to you, royalty share explained, and what it actually costs.

7 min read
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Audiobook

How long does an audiobook take to produce?

Why finished hours are a fraction of studio hours, what each stage consumes, and how to plan a date that holds.

6 min read

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